Resume

Digital Marketing Strategist & Content Lead

I help brands grow using strategy, content & data — not guesswork.

I design and run marketing systems that turn attention into measurable growth across social, web, and campaigns.

Trusted by education & media brands • Managed 10+ brand portfolios • 2–3× engagement growth across campaigns

Currently open to senior marketing roles & strategic consulting

Why Brands Trust Me

Own Complete Systems

I build marketing engines, not just create content. End-to-end ownership from strategy through measurable results.

Premium Brand Experience

Worked with reputation-sensitive education & hospitality brands where quality and consistency are non-negotiable.

Strategy + Execution

Operate at both strategic and tactical levels. I plan the roadmap and deliver the work that moves the needle.

How I Work

Connecting strategy to measurable outcomes across the entire marketing value chain

Strategy & Planning

  • Digital Strategy Architecture
  • Audience Intelligence & Segmentation
  • Campaign Planning & Roadmapping
  • Content Strategy & Calendar Systems
  • Brand Positioning & Messaging
Tools: Market analysis, competitive research, audience personas, OKR frameworks

Analytics & Performance

  • Performance Analytics & KPI Tracking
  • ROI Attribution & Measurement
  • A/B Testing & Optimization
  • Google Analytics & Platform Insights
  • Reporting & Dashboard Creation
Tools: Google Analytics, Meta Insights, data visualization, Excel/Sheets

Creative & Content Production

  • Video Strategy & Production
  • Social Media Content Creation
  • Graphic Design & Visual Systems
  • Copywriting & Messaging
  • Brand Asset Development
Tools: DaVinci Resolve, Final Cut Pro, Photoshop, InDesign, creative direction

Technical & Infrastructure

  • Marketing Website Development
  • SEO Architecture & Implementation
  • Domain & Hosting Management
  • Analytics Integration
  • Marketing Automation Systems
Tools: HTML/CSS/JS, WordPress, hosting platforms, SEO tools, GA integration

The difference: I own the entire system — ensuring strategy, creative, analytics, and infrastructure work as one growth engine.

Worked With

Strategic Content Execution

Content built to serve specific business objectives within larger marketing systems.

How to read this portfolio:

Every video represents: Strategy → Creative Execution → Performance Tracking → Optimization

These aren't standalone edits—they're tactical components of integrated marketing systems built to achieve specific business goals.

Additional Campaign Work

Further examples of content created as part of comprehensive marketing campaigns.

Creative Exploration

Experimental content that pushes creative boundaries while maintaining strategic alignment.

Need a marketing system, not just content?

I build integrated marketing engines where strategy, creative, analytics, and infrastructure work together to drive measurable business outcomes.


Strategic Approach

I approach marketing as an integrated system, not a collection of isolated tactics. My background across strategy, analytics, creative, and technical domains allows me to build marketing engines where each component amplifies the others.

This integration mindset is what separates activity from impact in modern digital marketing.

Professional Philosophy

Results-driven Digital Marketing Strategist certified by Northwestern University, Meta, and Google. I believe in building marketing systems that are greater than the sum of their parts.

My expertise spans from high-level strategic planning to tactical execution and optimization. I'm skilled in leveraging data-driven insights, video production, and technical implementation to build comprehensive marketing infrastructures.

Integration Framework

Strategy-to-Execution Bridge

Translating business objectives into actionable marketing plans • Campaign architecture • Performance forecasting

Creative-Data Integration

Using analytics to inform creative decisions • A/B testing content variations • Performance-based optimization

Full-Cycle Ownership

End-to-end campaign management • Cross-functional collaboration • Continuous optimization • ROI measurement


Education & Foundation

Bachelor of Journalism & Mass Communication

Minor in Performing Arts
Amity University · 2021–2024
Journalism & Mass Communication
Performing Arts Minor
2021 - 2024 (3 Years)
Noida, India

Senior Secondary Education

Non-Medical Science
Manav Rachna International School · 2021
Non-Medical Science Stream
Completed Senior Secondary
Completed 2021
Gurugram, India

Strategic Credentials & Continuous Learning

These certifications represent breadth across marketing domains — from Northwestern's strategic framework to Meta & Google's platform mastery.

Let's Build Something Together

For Organizations & Recruiters

Looking for a digital marketing strategist who can build integrated systems from strategy through execution?

For Clients & Projects

Need a complete marketing system built—not just individual pieces?

Digital Marketing Strategist & Content Lead | Strategy • Analytics • Content Systems

Based in Gurugram, India | Available for remote work worldwide

© 2024 Ritveek Grover. Currently open to senior marketing roles & strategic consulting.

Professional Services

I offer comprehensive digital marketing services designed to drive measurable business results. Each service focuses on solving specific problems and delivering clear outcomes.

When your marketing feels busy but isn't growing

Comprehensive marketing plans aligned with business objectives, audience analysis, and channel strategy.

  • Audience segmentation & personas
  • Competitive landscape analysis
  • Channel strategy & budget allocation
  • Quarterly campaign planning

When your social presence isn't building community

End-to-end social media strategy and execution to build brand presence and drive engagement.

  • Content calendar development
  • Platform-specific strategy
  • Community management & engagement
  • Performance reporting & optimization

When your content isn't cutting through

Strategic content creation focused on platform-specific formats that drive engagement and conversions.

  • Video content strategy & production
  • Platform-specific content optimization
  • Performance-driven creative direction
  • Content repurposing & amplification

When you can't measure what's working

Data-driven insights and performance tracking to optimize campaigns and demonstrate ROI.

  • KPI definition & tracking
  • Custom dashboard development
  • ROI attribution modeling
  • Monthly performance reporting

When you're invisible to search engines

Technical and content optimization to improve search visibility and website performance.

  • Technical SEO audit & implementation
  • Keyword research & strategy
  • On-page optimization
  • Performance tracking & reporting

When campaigns launch but don't convert

Integrated campaign development from concept through execution to measurement.

  • Campaign concept development
  • Multi-channel execution
  • Creative asset production
  • Performance tracking & optimization

When your website isn't supporting growth

Custom website development optimized for marketing performance and user experience.

  • Responsive website design
  • SEO-optimized development
  • Analytics integration
  • Performance optimization

When you can't track marketing performance

Implementation of tracking systems to measure marketing performance and attribution.

  • Google Analytics implementation
  • Conversion tracking setup
  • UTM parameter strategy
  • Custom event tracking

Ready to Discuss Your Project?

Let's discuss how these services can be tailored to meet your specific business objectives and drive measurable growth.

Contact for Services

Professional Experience

A track record of building and managing comprehensive marketing systems across education, hospitality, and media industries. Focused on connecting strategy to measurable outcomes.

Career Pattern: System Ownership & Multi-Brand Portfolio Management

My career demonstrates consistent progression from execution to full-system ownership across education, hospitality, and media verticals.

End-to-end content lifecycle ownership
Performance tracking & optimization focus
Multi-brand portfolio management
Cross-functional leadership & collaboration

Freelance Digital Marketing & Content Specialist

Independent Projects | 2025 - Present
Trusted to: Build complete marketing systems for international clients, from strategy through execution to analytics.
  • Delivered end-to-end digital marketing projects for BBC News Hindi, Shri Ram Centre for Performing Arts, Hiraeth Music Studio, CrossRoads Venues, and international clients via Fiverr
  • Created integrated marketing systems combining strategy, content, and analytics for measurable business impact
  • Acquired clients through inbound leads via portfolio website: ritveekgrover.in, demonstrating marketing system effectiveness
  • Built marketing infrastructures that continue to deliver value beyond project completion

Digital Marketing & Social Media Specialist

GD Goenka Group | Gurugram, India | Jan 2024 - Feb 2025
Brought in to: Architect and manage complete marketing systems across multiple premium education & hospitality brands.
  • Portfolio included GD Goenka World School, Public School, High School, and Le Cordon Bleu Gurugram
  • Developed and executed integrated content marketing systems across multiple educational and hospitality brands
  • Led end-to-end Instagram and digital campaigns for Le Cordon Bleu Gurugram (Apr 2024 - Feb 2025), producing strategic video masterclasses, chef features, and student showcases
  • Managed complete content lifecycle: strategic planning, filming, editing, publishing, and performance optimization
  • Collaborated with cross-functional teams to ensure brand consistency and achieve engagement KPIs

Digital Marketing & Social Media Specialist

Le Cordon Bleu | Apr 2024 - Feb 2025
Given ownership of: The complete digital marketing system for Le Cordon Bleu's premium brand positioning.
  • Architected and executed the complete digital marketing system for Le Cordon Bleu's Instagram and digital presence
  • Created high-profile video campaigns, including culinary masterclasses, diploma showcases, and sessions featuring international chefs, enhancing the institute's premium brand image
  • Ensured 100% brand consistency across all digital touchpoints, strengthening audience engagement and follower growth
  • Built a content system that continues to deliver value through evergreen content and strategic repurposing

Social Media Marketing Intern

Vega Schools | Gurugram, India | Aug 2023 - Oct 2023
Responsible for: Implementing and optimizing social media systems to drive engagement and brand awareness.
  • Managed and optimized social media channels (Facebook, Instagram, YouTube, LinkedIn) to drive engagement
  • Created targeted digital content that improved audience reach and interaction
  • Developed and executed data-backed social media strategies to increase brand awareness
  • Monitored social media analytics to refine content and enhance performance

Content Specialist (Intern)

Emkay Infotech India | Delhi, India | Jul 2022 - Oct 2022
Tasked with: Producing strategic content systems to support digital marketing initiatives and business development.
  • Produced high-quality video content and graphics to support digital marketing initiatives
  • Assisted in business development by identifying growth opportunities and implementing strategic solutions
  • Partnered with a team of digital marketers and acquisition specialists to execute data-driven campaigns

Assistant - Art Curator

India Art Fair | Delhi, India | Apr 2022 - May 2022
Supported: Strategic event coordination and guest management systems for India's premier art exhibition.
  • Assisted in event coordination and guest management for India's premier art exhibition
  • Designed marketing collateral including brochures, newsletters, banners, and posters
  • Provided guided assistance to guests, ensuring a seamless event experience