Building and managing marketing workflows across education, hospitality, media, arts, music, events, and digital-first client work.
System Ownership & Multi-Brand Portfolio Management
Consistent progression from content execution to full-system ownership across multi-brand, stakeholder-heavy environments.
Freelance Digital Marketing & Content Specialist
Delivered end-to-end digital marketing projects for BBC News Hindi, Shri Ram Centre for Performing Arts, Hiraeth Music Studio, CrossRoads Venues, and international clients via Fiverr
Created integrated marketing workflows combining strategy, content, and analytics for measurable business impact
Acquired clients through inbound leads via portfolio website, demonstrating the role of the website in enquiries
Built marketing infrastructures that continue to deliver value beyond project completion
Digital Marketing & Social Media Specialist
Portfolio included GD Goenka World School, Public School, High School, and Le Cordon Bleu Gurugram
Developed and executed integrated content marketing workflows across multiple educational and hospitality brands
Led end-to-end Instagram and digital campaigns for Le Cordon Bleu Gurugram, producing strategic video masterclasses, chef features, and student showcases
Managed complete content lifecycle: strategic planning, filming, editing, publishing, and performance optimization
Collaborated with cross-functional teams to ensure brand consistency and achieve engagement KPIs
Digital Marketing & Social Media Specialist
Architected and executed the complete digital marketing workflow for Le Cordon Bleu's Instagram and digital presence
Created high-profile video campaigns, including culinary masterclasses, diploma showcases, and sessions featuring international chefs
Ensured 100% brand consistency across all digital touchpoints, strengthening audience engagement and follower growth
Built a content workflow that continues to deliver value through evergreen content and strategic repurposing
Social Media Marketing Intern
Managed and optimized social media channels (Facebook, Instagram, YouTube, LinkedIn)
Created targeted digital content that improved audience reach and interaction
Developed and executed data-backed social media strategies
Monitored social media analytics to refine content and enhance performance
Content Specialist (Intern)
Produced high-quality video content and graphics to support digital marketing initiatives
Assisted in business development by identifying growth opportunities
Partnered with digital marketers and acquisition specialists to execute data-driven campaigns
Assistant - Art Curator
Assisted in event coordination and guest management
Designed marketing collateral including brochures, newsletters, banners, and posters
Provided guided assistance to guests, ensuring a clear event experience
I connect marketing decisions so the audience, content, channels and reporting support a shared objective.
Results-driven Digital Marketing Manager and Content Lead with training across Northwestern University, Meta, and Google learning ecosystems. I build marketing workflows that are stronger than one-off tactics.
My work spans strategic planning, content production, paid and organic channel execution, analytics, SEO, and technical implementation.
Translating business objectives into actionable marketing plans · Campaign architecture · Performance forecasting
Using analytics to inform creative decisions · A/B testing content variations · Performance-based optimization
End-to-end campaign management · Cross-functional collaboration · Continuous optimization · ROI measurement
Bachelor of Journalism & Mass Communication
Amity University, Noida, 2021–2024, with a minor in Performing Arts.
Senior Secondary Education
Non-medical science at Manav Rachna International School, Gurugram; completed in 2021.
Platform training, strategic marketing education, and continuous learning across growth, content, analytics, advertising, and digital brand building.
Digital Marketing Manager & Content Lead
I build integrated marketing engines where strategy, creative, paid amplification, analytics, and infrastructure work together to drive measurable business outcomes.