AI marketing
Connect useful automation with the decisions your marketing needs.
Services
Marketing with a clear direction.
A useful marketing plan connects your audience, offer, content, channels and measurement. I work with founders and teams to make those decisions clear, then help put the work into practice.
Choose the work you need.
Digital marketing strategy
Give content, campaigns and measurement one clear direction.
Freelance marketing consultancy
Bring in an independent partner for strategy and execution.
D2C social media strategy
Build content around customer questions and buying decisions.
UGC campaign strategy
Turn creator content into a focused campaign and testing plan.
From diagnosis to the next decision.
Diagnose
Understand the audience, the offer and the point where progress slows.
Design
Set the positioning, channel roles, creative direction and measures of success.
Deploy
Build and launch the content, campaigns and tracking with clear ownership.
Refine
Review the evidence, improve what matters and decide the next test.
Experience that connects the pieces.
Website and marketing ownership for Zarastays. Content and digital campaigns across Le Cordon Bleu and GD Goenka. Independent work spanning BBC News Hindi, arts and hospitality.
Ritveek Grover is an AI marketing consultant based in Gurugram, India, who connects strategy, content, paid media, search, analytics and automation for education, hospitality, media and D2C brands.
Tools and platforms I work with
Read the full approach.
Growth Systems for Brands That Need Clarity and Momentum
Strategy, content, paid social, analytics, SEO, and campaign execution shaped into practical systems your team can act on.
When your marketing feels busy but isn't growing
Marketing architecture aligned with business objectives, audience segments, channel choices, and the metrics that define momentum.
Audience segmentation & personas
Competitive landscape analysis
Channel strategy & budget allocation
Quarterly campaign planning
When your social presence isn't building community
Social strategy and execution that gives every post a role in attention, trust, community, and conversion.
Content calendar development
Community management & engagement
Performance reporting & optimization
When your content isn't cutting through
Strategic content production built around platform behavior, brand voice, campaign timing, and measurable audience response.
Video content strategy & production
Platform-specific content optimization
Performance-driven creative direction
Content repurposing & amplification
When you can't measure what's working
Reporting systems that turn performance data into weekly decisions, stronger creative direction, and cleaner optimization.
KPI definition & tracking
Custom dashboard development
ROI attribution modeling
Monthly performance reporting
When you're invisible to search engines
Technical and content SEO improvements that help premium brand pages load faster, read clearer, and become easier to discover.
Technical SEO audit & implementation
Keyword research & strategy
On-page optimisation
Performance tracking & reporting
When campaigns launch but don't convert
Campaign systems that connect the offer, message, asset pipeline, channel execution, and performance loop from day one.
Campaign concept development
Creative asset production
Performance tracking & optimization
When your website isn't supporting growth
Conversion-focused web improvements that support positioning, proof, lead capture, analytics, and fast mobile experiences.
Responsive website design, SEO-focused development, analytics integration and performance optimisation
When you can't track marketing performance
Tracking infrastructure that makes campaigns easier to evaluate, compare, and improve without drowning teams in vanity data.
Google Analytics implementation
Conversion tracking setup
UTM parameter strategy
Custom event tracking
When repetitive work is eating your team's hours
AI agents and automation that take over the repeatable parts of marketing and ops — built with Claude Code, autonomous agents, and serverless cloud workflows.
Agentic AI build-and-ship workflows
Autonomous CLI & self-hosted LLM agents
Google Cloud email automation
Workflow orchestration & integrations
When creative needs a clearer review
NeuroScore supports creative review using Meta TRIBE v2 and Llama, with eight scores, platform-fit ratings and optimisation suggestions.
NeuroScore creative analysis
Creative testing priorities
Backend model deployment
The work is structured so positioning, execution, and reporting stay connected from day one.
Audit the brand, current channels, audience signals, and the real bottlenecks behind stalled growth.
Create the strategy, messaging structure, content architecture, and operating rhythm needed to move with clarity.
Launch campaigns, assets, and platform-specific execution with quality control baked into the workflow.
Measure what is working, tighten the process, and turn each round of execution into smarter next moves.
Share the bottleneck, the goal, and the timeline. I will help you identify the strongest next move.
Related work, tools and services
Continue from this topic with AI marketing strategy and automation, digital marketing strategy, the school launch planning example, the Zarastays website case study, NeuroScore creative review, the Outreach Engine workflow, PerformanceMap’s free media plan. Each page explains a different part of planning, producing or measuring the work.