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Selected work

Work with a clear owner.

A selection across hospitality, education, media and culture. The work connects the original brief with content, digital execution and the information needed to keep improving.

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Brands I’ve worked with

BBC News Hindi
CrossRoads Venues
GD Goenka Group
India Art Fair
Le Cordon Bleu
Vega Schools
Zarastays

The work behind the thinking.

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Zarastays website, showing its corporate events and hospitality offer

Hospitality & events

Zarastays.
A complete digital presence.

I lead the digital side of Zarastays, from its website and search visibility to analytics and marketing presence.

Inside the work

Le Cordon Bleu & GD Goenka

Content strategy, filming, editing and publishing across premium education brands.

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BBC News Hindi

Digital content work within a wider independent portfolio across media, arts and culture.

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Education, brought to life.

At GD Goenka Group and Le Cordon Bleu Gurugram, I planned and produced content across the full cycle: ideas, filming, editing, publishing and review.

From campus to the classroom

Culinary masterclasses, chef features, student showcases, institutional events and campaign films gave each brand a consistent way to tell its story.

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Independent work across media and culture.

Projects for BBC News Hindi, Shri Ram Centre for Performing Arts, Hiraeth Music Studio and CrossRoads Venues sit alongside international work.

The portfolio below preserves the original film library. Individual titles describe the creative piece; they do not imply a measured business result.

A strategy you can inspect.

The school launch blueprint connects channel budgets, creative and conversion planning.

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The film library.

68 pieces across campaigns, brand films, creative exploration and marketing insights.

68 films shown

Put the approach in context.

Continue from this topic with AI marketing strategy and automation, digital marketing strategy, the school launch planning example, the Zarastays website case study, NeuroScore creative review, the Outreach Engine workflow, PerformanceMap’s free media plan. Each page explains a different part of planning, producing or measuring the work.