Website and digital journey
Structure the business offer across corporate programmes, weddings, venues, vendors and group stays, with clear routes into an enquiry.
Hospitality & events
Zarastays.
The digital side, end to end.
Zarastays brings together corporate events, MICE programmes, destination weddings and group stays. I lead its complete digital side, connecting the website, search visibility, analytics and marketing presence.
What I lead.
Search visibility
Connect SEO, answer engine optimisation and generative engine optimisation with the services and destinations the business offers.
Business Profile and analytics
Maintain the digital foundations that support local discovery and the measurement of enquiry activity.
Marketing presence
Keep the business’s positioning, content and public digital presence connected across touchpoints.
Read the full approach.
The client and the visitor’s decision
Zarastays is a hospitality and events client. Its public website presents corporate programmes, conferences, incentive travel, dealer meets and offsites alongside destination weddings, venue sourcing, vendors and group stays. The service covers Delhi NCR and selected Indian and international destinations. Visitors can explore the relevant service and then provide a planning brief or contact the team. The public website is the source for this description: explore Zarastays.
My role, as stated in this portfolio, covers the complete digital side: the website, search visibility, analytics and marketing presence. Those responsibilities connect several visitor decisions. Someone arriving from a search needs to recognise the relevant offer. Someone comparing options needs clear context. Someone ready to enquire needs an obvious next step. The website and measurement work serve that journey together.
The corporate and celebration audiences bring different questions. A corporate enquiry may involve dates, delegate numbers, rooms, meeting facilities and a planning budget. A wedding or group-stay enquiry may focus on destination, guest requirements and the intended experience. Zarastays describes a process of matching the brief with suitable options and clarifying commercial terms before confirmation. This gives the website concrete information to organise around the enquiry.
How to assess the digital work
The case study is an example of website and marketing ownership. Review the information structure, the clarity of the offer and the path to a useful conversation. Search visibility, page content and analytics belong to the same responsibility because they influence how a visitor finds, understands and responds to the business. A page’s appearance is one part of that assessment.
This portfolio does not publish a verified booking increase, revenue figure or acquisition-cost result for Zarastays. The evidence shown is the digital work and the stated scope. Assessing commercial performance would require a defined reporting period, reliable campaign and enquiry records, and the client’s operational context. Those measurements should be kept distinct from observations about the website.
The wider portfolio offers complementary examples. The school launch blueprint explains a proposed media budget and admissions funnel. The service pages describe how positioning, content, search and reporting can be scoped. The guides explain particular creative and automation workflows. Together they show the planning and production context around a client website, while each example keeps its own evidence and purpose.
Related work, tools and services
Continue from this topic with AI marketing strategy and automation, digital marketing strategy, the school launch planning example, NeuroScore creative review, the Outreach Engine workflow, PerformanceMap’s free media plan, the guide to UGC ads in India. Each page explains a different part of planning, producing or measuring the work.